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Rebate and Financing Influence

From 2008 to 2009, the percentage of households that knowingly purchased an ENERGY STAR-labeled product and received rebates or reduced-rate financing decreased from 21 percent to 12 percent. This difference is statistically significant (p-value = 0.035). Of these households in 2009, 37 percent would have been “very likely” to purchase the ENERGY STAR product if financial incentives had not been available. This decrease of 31 percentage points from the previous year is significant at the 5-percent level.

Incentive for an ENERGY

2009

2008

STAR Product Purchased

(n=261)

(n=471)

Note: Q9: “Did you receive rebates or reduced-rate financing for any ENERGY STAR-labeled product(s) you purchased?”

Another 25 percent would have been “somewhat likely” to purchase without a rebate. This leaves 19 percent that would have been “slightly likely” and 18 percent “not at all likely.” These three differences are not statistically significant at the 10 percent level.

Received Financial Incentive for an ENERGY STAR Product Purchased [Base = Recognize label (aided) and ENERGY STAR purchaser]

Received Financial

% Households

Yes **

12%

21%

No

88%

79%

Total 100% 100%

Influence of Rebates and Financing on Purchasing Decisions [Base = Recognize label (aided), ENERGY STAR purchaser, and received an incentive]

2009

2008

(n=45)

(n=69)

Likelihood Purchase ENERGY STAR Product Without Financial Incentive

% Households

Very likely ** Somewhat likely Slightly likely Not at all likely

Total

37%

68%

25%

22%

19%

10%

18%

1%

100%

100%

Note: Q10: “If rebates or reduced-rate financing had not been available, how likely is it that you would have purchased the ENERGY STAR-labeled product?”

**

2009 and 2008 proportions are statistically different from each other at the 5-percent level of significance (p-value0.05).

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