Sixty-five percent of households have seen something about ENERGY STAR in by store displays, followed by 63 percent who mentioned seeing the label on appliances or electronic equipment. Forty-three percent of households heard or saw something about ENERGY STAR on TV commercials. Between 20 and 27 percent of households saw something about ENERGY STAR on or in utility mailings or bill inserts, EnergyGuide labels, or in newspaper or magazine advertisements.
A smaller proportion (11 percent compared to 16 percent) of households in 2009 than in 2008 saw something about ENERGY STAR in newspaper advertisements (p- value = 0.059). All other responses were statistically similar to the proportions from the 2008 survey.