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Direct mail or circular advertisement

8%

Friend, neighbor, relative, or co-worker

8%

Radio commercial

8%

Contractor

3%

Realtor

2%

Lender

<1%

Sources Saw or Heard Something About ENERGY STAR [Base = Recognize label (aided), n = 653]

Newspaper or magazine advertisement

21%

Yellow EnergyGuide label

20%

Homebuilder

5%

TV news feature story

5%

Billboard

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

Note: SO1: “Where did you see or hear something about ENERGY STAR? Please mark all that apply.”

  • *

    2009 and 2008 proportions are statistically different from each other at the 10-percent level of significance

(p-value0.10). The proportion of households in 2009 is smaller than in 2008.

Internet

14%

Salesperson

12%

*Newspaper or magazine article

11%

Displays in stores

Labels on appliances or electronic equipment

TV commercial

Utility mailing or bill insert

27%

43%

65%

63%

24

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