X hits on this document

265 views

0 shares

0 downloads

0 comments

31 / 66

Sources Seen by Publicity Category

For several information sources, the proportion of households that heard or saw something about ENERGY STAR was significantly larger in high- than in low- publicity areas. This was the case for labels on appliances and electronics, radio commercials, and contractors. Other sources of information are not significantly different between high- and low-publicity areas.

Salesperson

14% 10%

Newspaper or magazine article

11% 12%

Sources Saw or Heard Something About ENERGY STAR by Publicity Category [Base = Recognize label (aided), n = 653]

100%

Displays in stores

*Labels on appliances or electronic equipment

TV commercial

Utility mailing or bill insert

Yellow EnergyGuide label

Newspaper or magazine advertisement

Internet

90%

14% 13%

31% 27%

23% 24%

22% 21%

High Publicity Low Publicity

80%

**Radio commercial

11% 3%

Friend, neighbor, relative, or co-worker

10% 7%

Direct mail or circular advertisement

10% 6%

TV news feature story

7% 3%

Homebuilder

7% 5%

Billboard

6% 4%

58%

54%

48% 43%

66%

66%

70%

60%

*Contractor

Realtor

5%

1% 2%

1%

50%

40%

30%

20%

Lender

<1% <1%

0%

10%

**

High- and low-publicity area proportions are statistically different from each other at the 5-percent level of significance (p-value0.05).

*

High- and low-publicity area proportions are statistically different from each other at the 10-percent level of significance (p-value0.10).

25

Document info
Document views265
Page views265
Page last viewedSun Dec 04 13:35:13 UTC 2016
Pages66
Paragraphs1720
Words14370

Comments