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random digit dial and recruited by telephone. Participants in this survey were then randomly selected from the panel. Only one member per household in the random sample was contacted. Households selected for previous years’ surveys were not eligible to participate in the 2009 survey.

The panel is designed to be representative of the U.S. population. Panel members are provided with an Internet appliance (WebTV) and an Internet service connection. Households that already have Internet service receive other incentives to participate in the panel. Panel members respond to questionnaires administered to them via the Internet and WebTV. They receive no more than three to four short questionnaires each month, and are expected to respond to a certain percentage of them.

Data collected using the 2009 Internet/WebTV questionnaire may in most cases be compared with data collected using the Internet/WebTV questionnaires fielded in previous years, for which CEE was also responsible.

1.1 Survey Objectives

CEE had several broad objectives in designing the 2009 questionnaire, including:

  • To maintain consistency with the CEE 2000 and 2001 mail questionnaires and the Internet/WebTV questionnaires fielded in 2001 and subsequent years

  • To fine-tune the questionnaire based on lessons learned from prior years’ analyses of the CEE survey while maintaining the ability to analyze the results of the 2009 survey against those from the 2008 CEE survey

The 2009 Internet/WebTV questionnaire addressed the following:

  • Respondent recognition and understanding of the ENERGY STAR label

  • Key messages communicated by the ENERGY STAR label

  • Products on which respondents have seen the ENERGY STAR label

  • Products that respondents have shopped for or purchased in the past year

  • Products that respondents have purchased that displayed the ENERGY STAR

label on the product, packaging, or instructions

  • Influence of the presence or absence of the ENERGY STAR label on the purchase decision

  • Whether purchases of ENERGY STAR-labeled products involved rebates or reduced-rate financing


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