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Buying ENERGY STAR-labeled products makes me fell like I’m helping to protect the environment for future generations (n=814)

29% Neutral

Buying ENERGY STAR-labeled products makes me feel like I’m contributing to society (n=814)

36% Neutral

PURCHASING PREFERENCE

If I cannot find the kind of product I am looking for with an ENERGY STAR label, I will shop elsewhere rather than buy a product that does not qualify for the label (n=814)

47% Neutral

I consider my self loyal to ENERGY STAR-labeled products (n=814)

51% Neutral

Response to Categorical Statements Regarding Messaging, Purchasing, and Product Attributes (Base = Recognize label (aided))

Strongly agree

20% 40% 60%

Strongly disagree

Somewhat disagree

  • -

    80%

ENVIRONMENTAL/ SOCIAL RESPONSIBILITY MESSAGING

S o m e w h a t a g r e e 0 1

  • -

    60%

  • -

    40%

  • -

    20%

0%

80%

PRODUCT ATTRIBUTES/PERFORMANCE

ENERGY STAR products provide me with more benefits than products without the ENERGY-STAR label (n=814)

41% Neutral

ENERGY STAR-labeled products offer better value than products without the label (n=814)

55% Neutral

If I see the ENERGY STAR label, I know I’m getting a more energy- efficient product (n=814)

24% Neutral

When I buy a product with the ENERGY STAR label, I can always be sure it’s high quality (n=813)

52% Neutral

Buying ENERGY STAR-labeled products makes me feel like I’m spending extra money for nothing (n=814)

39% Neutral

It seems like most products have the ENERGY STAR label these days (n=814)

46% Neutral

  • -

    80%

  • -

    60%

  • -

    40%

  • -

    20%

0%

20%

40%

60%

80%

For each attitudinal statement, respondents were asked whether they strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree, or strongly disagree. The response of “neither agree nor disagree” is described as “Neutral” in the chart above and the discussion that follows. In the chart, the results for the “Neutral” response category are shown in text and not depicted in the bar graph. The results for the other four response categories are depicted in the bar graph.

C-6

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