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5 CFL PURCHASER QUESTIONS

Similar to previous years, all respondents are asked what products they have purchased in the last 12 months.16 Twenty-one percent and 7 percent of households purchased compact fluorescent light bulbs (CFLs) and fixtures, respectively. Similar to 2008, the 2009 survey included follow-up questions for purchaser of CFLs and fixtures.

An overwhelming majority (93 percent) of CFL purchasers indicated they installed the purchased CFL. This result did not vary significantly by publicity category. Respondents that installed CFLs were then asked if the purchased CFL was used to replace a CFL or an incandescent light bulb. Similar to 2008, three-quarter of households replaced an incandescent light bulb with the purchased CFL. However, unlike last year, the 2009 difference between proportions of households in high- and low-publicity areas that replaced incandescent bulbs is not significant at the 10- percent level.

Type of Light Bulb Replaced with a CFL (Base = Installers of Compact Fluorescent Light Bulbs, n=229)

67%

Incandescent

80%

33%

CFL

High publicity Low publicity

20%

0%

20%

40%

60%

80%

100%

16 Q12(a-c). Please look at each of the groups of products again. Which of these products have you purchased in the last 12 months? Please select all that apply.

C-11

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