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Consistent with previous years, purchasers that recognize the ENERGY STAR label are asked if they saw the label on the product(s) they purchased.17 Respondents that reported purchasing an ENERGY STAR-labeled lighting fixture were asked what kind of ENERGY STAR-labeled lighting fixture they purchased. Fifty-eight percent of ENERGY STAR-labeled lighting fixture purchasers report purchasing a compact fluorescent-based lighting fixture. These results do not vary significantly by publicity category.

Type of ENERGY STAR-Labeled Lighting Fixture Purchased (Base = Purchasers of ENERGY STAR Lighting Fixture, n=28)

Compact fluorescent- based lighting bulb

58%

Other type of lighting fixture

42%

LED-Based lighting fixture

0%

0%

20%

40%

60%

80%

100%

17 Q7. For any products you purchased, did you see the ENERGY STAR label? If yes, to Q7 then respondents are asked: Q7a. On which products did you see the ENERGY STAR label? (only shown the products they purchased in the last 12 months (Q12)).

C-12

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