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Conclusions

This tenth national study of household awareness of the ENERGY STAR label confirms key findings from the previous years’ surveys:

  • Substantial portions of U.S. households in the surveyed population recognize, understand, and are influenced by the ENERGY STAR label.

  • The proportion of households that exhibit only a general understanding of the label is small (11 percent) compared with the proportion of households that exhibit a high understanding (70 percent).

Unlike previous years’ surveys, this study found ENERGY STAR label recognition in low-publicity areas to be quite similar to recognition in high-publicity areas.

ES-3

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