GE’s approach to international growth
Profiting new strategic or economic opportunities in new locations in terms of
Technical leadership that expands margins and grows the installed base.
Services acceleration that improves returns, competitiveness and customer’s satisfaction.
Enduring customer relationships that are unbreakable
Resource reallocation to build positions in new markets.
Where else did GE (or will GE) consider going
Germany (R&D), Belgium (lobbying opportunities) in Brussels, Low Cost Countries (LCC), China (5 x 5 plan)
Part of the production has been moved to Hungary (diversified services, technology and manufacturing). This led to a decrease in the work force in France.
Why was France a key target location?
Growth step towards the European market.
Rationalize Engineering and Production for GEMS
Partnership with Snecma (CFM International)
Acquisition of Thompson Medical Division (Thompson CGR Diagnostic Imaging division)