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10 / 17

Japan: a flourishing 3G market

100

5%

As of Mar. 2010

Mobile subscriptions in Japan

80

60

40

20

112M mobile subscribers 97.5% 3G; 87% penetration; Post paid share 99%; 83% Mobile Internet use

-

01

02

03

04

05

06

07

08

09 (Dec.)

NTT DoCoMo WCDMA

KDDI au CDMA

2G

EMOBILE WCDMA

SoftBank Mobile W

Total

Voice (JPY)

2,410

51%

Data (JPY)

2,296

49%

Average 4,705

2010/1 - 3

Monthly AR (JPY)

PU

Note: Arrows show trends compared to the previous Note: Circles show changes compared to the previous

quarter . quarter .

2,590

51%

2,730

55%

1,750

45%

2,470

49%

2,270

45%

2,140

55%

Average

Average

Average

5,060

5,000

3,890

Source: Telecommunications Carriers Association, Mobile Operator Homepages, Informa

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