X hits on this document

18 views

0 shares

0 downloads

0 comments

5 / 9

Advertising Objectives

Reach – (depth) # of target reached with the medium

Frequency – (repetitive hits) # of times target exposed to same ad within a specified time frame

GRP (Gross Rating Points) – impact or intensity of media plan… vehicle’s rating X frequency=GRP

Effective Rating Points (ERP)

Cost

CPM (cost per thousand) cost to reach 1000 of the target audience/vehicle

CRP (cost per rating point) = cost per media buy/Vehicle’s rating

Weighted CPM = ad cost x 100 / actual audience reached

Continuity – exposure pattern or schedule used in the ad campaign

Continuous

Pulsating

Discontinuous

Impressions - # of gross impressions = # of exposures to entire audience

Document info
Document views18
Page views18
Page last viewedWed Dec 07 17:07:47 UTC 2016
Pages9
Paragraphs82
Words381

Comments