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  • Increased and subsidized transit service;

  • Ride matching services;

  • Vanpool subsidies;

  • Free carpool and vanpool parking;

  • Bicycle incentives;

  • Reimbursed rides home for emergencies;

  • Occasional parking permits for those who do not drive every day;

  • Night-time neighborhood shuttle service; and,

  • Merchant discounts.

In addition there are incentives offered on bicycle and pedestrian safety equipment, an emergency ride home program for employees, discounts on Flexcar, etc. All these measures have helped in reducing the number of people traveling by SOV and in making use of alternative modes of travel whenever available. The main TDM ideas of the program are:

  • Manage transportation demand by increasing the price of parking faster than the price of alternatives;

  • Expand parking pricing incentives to give faculty and staff reasons to consider alternatives;

  • Purchase more transit service from providers;

  • Continue to implement a marketing approach that targets geographic areas; and,

  • Integrate pedestrian and bicycle facilities program into the fabric of campus and neighborhood communities.

Program Evaluation

The effectiveness of the program is measured by sales, changes in vehicle trips and shifts in transportation modes. The monitoring system tracks this by the use of a biennial U- PASS survey, (last conducted in 2004), parking utilization reports, annual vehicle trip surveys, and the monthly monitoring of each U-PASS element[21]. The effectiveness of the program is benchmarked by comparing survey data against targets as they were initially set up by the TMP in 1991. Table 2 reports the impact measures and data collection method employed by the study.

The targets established by the University of Washington in the 1991 TMP have been met. The annual traffic count figures show that the peak hour traffic has been able to remain lower than that in 1990, in spite of the population growth and subsequent trips to the


The U-Pass program has helped in reducing fuel consumption, thereby

improving the air quality in the region, and has also helped to reduce traffic congestion. Facts given in the 2001 Fact Sheet regarding achievements over the past 10 years include:

  • More than 75 percent of the population uses other means to travel to campus;


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