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  • Carpool trips have tripled and vanpool trips have increased by 75 percent since the program started in 1991; and,

  • The University has saved more than $100 million by avoiding the construction of 3,600 parking spaces[22].

Before implementing the U-PASS program, the dominant commute mode was driving alone and transit. The U-PASS program has been reported to have successfully met its 10 year target in transportation management by providing a package of flexible, low-cost transportation choices for faculty, staff, and students and benefiting them by reducing traffic congestion, improving air quality, and realizing significant financial savings to regular transit users. The main challenges faced by such transit programs were marketing the program and educating people about using transit.

Program Element

Public Transit and Train



Free, unlimited rides over 60 routes in King County Metro, Community Transit and Sound Transit buses. A full-fare coverage of up to $8.00 for a round trip in trains Launched Walking campaigns in 2003 and in the 3rd campaign, awarded 432 participants and conducts noontime activities

About 9% of Metro trips and 7% of Community transit trips were made U- PASS holders

6% of faculty, 4% of staff and 31% of students walk to campus

720 bicycle racks with a capacity of 5,200 bikes and 562 bike locker rentals, discounts on bicycle parts. Launched in 2004, the Ride in the Rain Bike Challenge encourages students and staff to participate and gives awards to them.

12% of faculty, 5% of staff and 5% of students cycle to campus. In 2005, 596 participated in the Bike Challenge in 72 teams.

TDM Strategy

Program Evaluation

Data Collected

2004-05 Transportation Survey and the King County Metro.

The UW Travel Study conducted a survey as part of Pedestrian Improvement Plan (PIP) and U-PASS survey 2002.

2004 U-PASS survey


RideshareOnline a regional ridematch system

The RideshareOnline matches riders and drivers in King and Pierce Counties.

2004 U-PASS survey



Emergency Ride Home


Participants traveling from 10 miles or more receive up to $40 per month towards their vanpool fare. Nominal fee for car parking which was free prior to 2004. Staff and students in emergency can get reimbursement up to 90% and 50 miles per quarter for a taxicab ride. A private membership-based car sharing program to reduce SOV commuters by using one of the 11 flexcars on or near campus. U-PASS holders receive a fee waiver.

In 2005, 33 vanpools operated with 220 participants.

Carpooling decreased by 24% in 2004 since the inception in 1990.

In 2005, an average of 90 people used the U-Pass

In 2005, 1,200 U-PASS holders were active members

2005 U-PASS survey

2004 U-PASS survey

2005 U-PASS survey

2005 U-PASS survey

Merchant Discounts

Merchants receive free publicity in U- PASS marketing like advertisements and listing in the U-PASS website, in return to providing discounts to U-PASS holders.

In 2005, 60 local and national merchants participated in the program

2005 U-PASS survey

Night Ride

An evening van service from 8 pm to 12.15 am, that picks up riders at five locations inside the campus and drops them off at destinations in neighborhood

In 2005, this service was provided to an average of 128 riders per day

Flexible Working Arrangements

Includes Teleworking and Studying from home and Compressed work week schedules as a means of eliminating commute trips

23% of faculty, 8% of staff work from home and 18% of students study from home

Table 2 U-Pass Program Evaluation

2005 U-PASS survey

2004 U-PASS survey

Way-To-Go, Seattle!

This community-based marketing program is aimed at neighborhood trip reduction, one of the key objectives of TDM. The program aims to fulfill the goals of the City’s 20 year


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