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comprehensive plan of solving automobile traffic problems, while providing a symbiotic multimodal transportation system. According to the program, reduction in automobile use helps not only to ease traffic congestion and reduce additional costs due to parking and pollution, but also decreases household expenditures.

Way-to-Go, Seattle falls under an umbrella of many projects, each of which was initiated for non-commute trip reduction[23]. These include the Commuter Cash program (which pays people for different options like walking or referring a friend), the One Less Car Challenge (which provides incentives to reduce the number of cars in the household), and the Roosevelt High School transportation demand management project.

Program Strategies

The main strategy is to rely on marketing to determine consumer needs and preferences, create and test the new procedures, highlight the benefits of particular projects and provide the program with additional information and help on the projects.

Program Evaluation

This project is evaluated by traditional economic methods which involve quantifying incremental or marginal economic impacts and includes them in a cost benefit analysis to determine the extent of program impacts. Data are collected primarily from existing documents which evaluated similar projects and explained their effectiveness. These include:

  • Project applications;

  • Project evaluation reports;

  • Press clippings including those from the Internet; and,

  • Project products.

Additional data are collected directly from project managers and participants. benefit cost analysis identifies benefits and costs and compares their magnitude, but

The is not

limited to impacts that are easily monetized.

Some evaluation criteria,

stakeholder and when evaluating

public responses, are not benefits or costs, but programs and identifying ways to improve them.




such as consider

There are two kinds of analyses carried out in the program, a quantitative cost-benefit analysis and a qualitative analysis. These studied the impact of various programs on performance indicators such as participant mobility impacts, community objectives, economic development, equity impacts, stakeholder response and public response.


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