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Media Buys Direct Mail Free Ticket Substitute

37,023 33,152 20,376

Total

90,551

Revenue Generated Ticket user Return Trips

2,079 2,079

Accompanying Passenger Total

7,536 9,617

Total revenue generated/ Total Investment Cost

11%

Revenue Generated/(Costs-Media)

18%

Investment Cost

Amount in Dollars

Table 4 ROI of BART Promotional Campaign Source: BART Promotion Evaluation Report

AT&T Telework Program

AT&T has supported its telework program since 1992 to encourage its managers to work from home. The goals of the initiative are to:

  • Support business objectives by putting in place a more effective, efficient, flexible

and resilient structure for the firm;

  • Assist employees in achieving a work/life balance; and,

  • Provide an attractive incentive to potential employees.

TDM Strategies

The program was established as part of the response to the 1990 Clean Air Act Amendments (CAAA). AT&T established a company-wide team to develop compliance strategies for state implementation of Title I, which contained a two paragraph provision that required companies with 100 or more employees at a single location in severe (or extreme) ozone non-attainment to develop programs to increase average passenger occupancy, as a surrogate measure of emissions reductions. Beginning with modest forecast predictions of about 10 percent in 1992; by early 2000, the program had grown to an extent where nearly 56 percent of its managers telecommuted at least once a month while 27 percent telecommuted at least once a week.

The quantifiable advantages that the company reports include environmental impacts and reduced commute times. The AT&T calculation of the environmental impact from telecommuting has been limited to the net transportation effects associated with the commute and errand miles.

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