Media Buys Direct Mail Free Ticket Substitute
37,023 33,152 20,376
Revenue Generated Ticket user Return Trips
Accompanying Passenger Total
Total revenue generated/ Total Investment Cost
Amount in Dollars
Table 4 ROI of BART Promotional Campaign Source: BART Promotion Evaluation Report
AT&T Telework Program
AT&T has supported its telework program since 1992 to encourage its managers to work from home. The goals of the initiative are to:
Support business objectives by putting in place a more effective, efficient, flexible
and resilient structure for the firm;
Assist employees in achieving a work/life balance; and,
Provide an attractive incentive to potential employees.
The program was established as part of the response to the 1990 Clean Air Act Amendments (CAAA). AT&T established a company-wide team to develop compliance strategies for state implementation of Title I, which contained a two paragraph provision that required companies with 100 or more employees at a single location in severe (or extreme) ozone non-attainment to develop programs to increase average passenger occupancy, as a surrogate measure of emissions reductions. Beginning with modest forecast predictions of about 10 percent in 1992; by early 2000, the program had grown to an extent where nearly 56 percent of its managers telecommuted at least once a month while 27 percent telecommuted at least once a week.
The quantifiable advantages that the company reports include environmental impacts and reduced commute times. The AT&T calculation of the environmental impact from telecommuting has been limited to the net transportation effects associated with the commute and errand miles.