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and soft program evaluation.

worksheets,

each

allowing

the

Hard program evaluation

assessment

of

a

wide

range

of

is split policies

into two separate or strategies having

a

direct

impact

on

the

generalized

cost

of

travel

and

the

value

of

time.

At the click of a button, the model can be fully customized by modifying all of the default cost and trip demand function parameters, as explained in further details in this section.

Financial Incentives and Disincentives

In this worksheet, different TDM strategies affecting the cost of travel can be assessed. These include programs or policies geared at penalizing the cost of SOV use (the so called “sticks”), such as;

  • SOV parking price changes;

  • Pay-as-you-go schemes; and,

  • Other policies affecting the cost of SOV use.

This worksheet also allows estimation of the impact of TDM incentives (“carrots”) directly affecting the cost of driving alternative modes either by directly lowering the cost of using a mode or indirectly in the form of a subsidy. Figure 6 provides a snapshot of the Financial Incentives worksheet.

Figure 6 TRIMMS - Financial Incentive Worksheet

50

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