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  • Program Promotion;

  • Flexible Work Hours;

  • Telecommuting;

  • Guaranteed Ride Home Programs; and,

  • Presence of Amenities (restaurants, ATMs, childcare).

As discussed in the previous section, these measures fall into the definition of “carrots” to indicate those policies that are intended to voluntarily promote change in travel behavior. The literature review and case study analysis revealed that there exists an abundance of such policies, whose impact on travel behavior is difficult to estimate. As previously described, while these strategies do not have a direct impact on the cost of driving or the value of travel time, they exert an indirect effect on the choice of alternative modes. Furthermore, their impact on final modal share is the result of the absence or presence of hard program measures.

In this worksheet, the user is guided through several steps where he/she is asked to answer several questions as displayed in Figure 8. Based on the answers, final modal shares are provided to evaluate soft program impacts. In the presence of hard program measures, these sets of questions serve to balance the final modal share to provide a combined evaluation of soft and hard program measures. The user is asked to fill information on the following steps:

1. 2. 3. 4. 5. 6 .

Industry Classification; Worksite Characteristics; Program Marketing; Program Subsidies; Guaranteed Ride Home and Ride Match; and, Telecommuting and Flexible Work Hours .

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