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Table of Contents

Executive Summary............................................................................................................ v Introduction......................................................................................................................... 1 Current Systematic Evaluation Methods ............................................................................ 4

COMMUTER Model V2.0 ............................................................................................. 4 Advantages and Constraints........................................................................................ 6 International Evaluation Procedures............................................................................... 8 New Zealand Transfund Theoretical Framework and Evaluation Procedure........... 11 Advantages and Constraints...................................................................................... 13 Other Existing General Guidelines to Evaluating Strategies........................................ 15 Case Studies...................................................................................................................... 16

University of Washington U-Pass Program.................................................................. 16 Program Strategies.................................................................................................... 16 Program Evaluation .................................................................................................. 17 Way-To-Go, Seattle!..................................................................................................... 18 Program Strategies.................................................................................................... 19 Program Evaluation .................................................................................................. 19 Hayward “Heavy Up” Promotion Evaluation- San Francisco Bay Area Rapid Transit (BART) ......................................................................................................................... 22 Program Strategy ...................................................................................................... 23 Program Evaluation .................................................................................................. 23 AT&T Telework Program............................................................................................. 24 TDM Strategies......................................................................................................... 24 Program Evaluation .................................................................................................. 25 Evaluating Behavior Change in Transport: Benefit Cost Analysis of Individualized Marketing for the City of South Perth .......................................................................... 25 TDM Strategies......................................................................................................... 26 Program Evaluation .................................................................................................. 26 Trip Reduction Performance Program, Washington State............................................ 28 Proposed Prediction Model............................................................................................... 31

Modeling Technique ..................................................................................................... 33 Constant Elasticity Demand for Trips....................................................................... 33 Advantages and Constraints...................................................................................... 35 Soft Program Trip Change Adjustments................................................................... 36 Evaluation Criteria........................................................................................................ 39 Evaluation Method: Per Passenger-Trip Average Annualized Benefits....................... 40 Applied Example: Transit Travel Time Improvement and Parking Cost Increase... 42 Model Implementation: TRIMMS.................................................................................... 47

Defining the Base Case: Input Requirements ........................................................... 49

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