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GAIN Report - TS5010

Page 10 of 12

capture a mere 3 percent of this total. Imported goods are generally perceived as of higher quality but, in the same time, more expensive and thus of limited affordability.

Tunisian demand for COP is experiencing an up-ward trend, which is likely to continue and strengthen due to structural changes related to the consumption and the distribution patterns. In the long run, US will likely benefit from this trend especially due to favorable US$/Euro exchange rate.

Owing to an expanding middle-class and the consequent change of both consumption patterns and distribution channels, the Tunisian market is evolving in a way creating real export opportunities for value-added consumer-oriented products (COP).

Section IV BEST PRODUCT PROSPECTS

In order to single out the best high-value product prospects we relied on the list of the currently imported Consumer-oriented product which are likely to be sourced from the

  • U.

    S. These products are:

    • 1)

      Tree nuts

    • 2)

      Dried fruits

    • 3)

      Cacao powder

    • 4)

      Cookies

    • 5)

      Sauces, condiments and mixed seasoning

    • 6)

      Potato chips

    • 7)

      Breakfast cereals

The list is fairly short as Tunisia is importing mainly bulk and intermediate US Ag products.

UNCLASSIFIED

USDA Foreign Agricultural Service

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