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GAIN Report - TS5010

Page 2 of 12

TABLE OF CONTENTS

SECTION I SECTION II

MARKET SUMMARY .................................................................................................................................3 ROAD MAP FOR MARKET ENTRY......................................................................................................4

II-1: MODERN RETAIL OUTLETS: HYPERMARKETS, SUPERMARKETS AND SUP ERETTES....................................................... 4 Entry strategy...........................................................................................................................................................................4 Market access ..........................................................................................................................................................................5 Market structure ......................................................................................................................................................................5 Distribution channel flow diagram.......................................................................................................................................7 Company profiles....................................................................................................................................................................7 Magasin General ................................................................................................................................................................. 7 Group UTIC (Ulysee Trading and Industrial Companies)........................................................................................... 7 Group Mabrouk................................................................................................................................................................... 8 Promogros............................................................................................................................................................................ 8 SMALL GROCERY SHOPS................................................................................................................................................. 8 SOUKS (OPEN MARKETS)................................................................................................................................................ 9 II-2 II-C

SECTION III SECTION IV SECTION V

COMPETITION.........................................................................................................................................9 BEST PRODUCT PROSPECTS..........................................................................................................10 POST CONTACT AND FURTHER INFORMATION .......................................................................11

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USDA Foreign Agricultural Service

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