GAIN Report - TS5010
Page 7 of 12
Distribution channel flow diagram
The following distribution channel flow diagram shows how imported food items are passed from exporters to the modern retail outlets.
Modern Distribution channels Supermarkets and hypermarkets
Carrefour Home Office
Casino Home Office
Géant & Monoprix
Magasin General is a state-owned supermarket chain established in 1920. It has 45 supermarket-type outlets present in all the country’s 25 provinces as well as a wholesale subsidiary. In 2004, it generated about $ 100 million of food and non-food sales. This retailer, which has recently embarked on a remodeling program for all its stores, is expected to be privatized in the next future. This retailer is experimenting the E-retailing concept on its web site at www.smg.com.tn.
Group UTIC (Ulysee Trading and Industrial Companies)
A private group having established in 2001 a joint-venture with the second world’s largest retail Carrefour under the name Ulysee Hyper Distribution. The local partner has the majority stake (80 percent). This hypermarket, operated under the banner Carrefour, is located at La Marsa, a northern suburb of Tunis. It has a selling area of nearly 10,000 sq meters and carries a product assortment of nearly 36,000 items. One third of its assortment is made up of food items. It has an outstanding produce department, bakery, deli and food-to-go sections. This was the first such deal in the
USDA Foreign Agricultural Service