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GAIN Report - TS5010

Page 7 of 12

Distribution channel flow diagram

The following distribution channel flow diagram shows how imported food items are passed from exporters to the modern retail outlets.

Modern Distribution channels Supermarkets and hypermarkets

Exporters

Carrefour Home Office

Casino Home Office

Local Importers

&

Magasin General

Champion

Promogros

Bonprix

Carrefour

Other retailers:

Géant & Monoprix

Company profiles

Magasin General

Magasin General is a state-owned supermarket chain established in 1920. It has 45 supermarket-type outlets present in all the country’s 25 provinces as well as a wholesale subsidiary. In 2004, it generated about $ 100 million of food and non-food sales. This retailer, which has recently embarked on a remodeling program for all its stores, is expected to be privatized in the next future. This retailer is experimenting the E-retailing concept on its web site at www.smg.com.tn.

Group UTIC (Ulysee Trading and Industrial Companies)

A private group having established in 2001 a joint-venture with the second world’s largest retail Carrefour under the name Ulysee Hyper Distribution. The local partner has the majority stake (80 percent). This hypermarket, operated under the banner Carrefour, is located at La Marsa, a northern suburb of Tunis. It has a selling area of nearly 10,000 sq meters and carries a product assortment of nearly 36,000 items. One third of its assortment is made up of food items. It has an outstanding produce department, bakery, deli and food-to-go sections. This was the first such deal in the

UNCLASSIFIED

USDA Foreign Agricultural Service

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