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GAIN Report - TS5010

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highly regulated retail sector as foreign investment in this sector remains subject to the Government’s prior approval. More information can be found on the following website: www.utic.com.tn

Group Mabrouk

This Tunisian private group owns a supermarket chain operating under the French retail banner, Monoprix. This chain comprises nearly 50 inner-city outlets located in all big cities across the country. It generates sales of nearly $110 million. Procurement is done by Monogros, its wholesale subsidiary. Recently this group teamed up with the French retailer Casino to open a hypermarket under the Geant banner at the outskirts of Tunis. This retail outlet has about 12,000 sq meters of selling area.


A private company operating 4 outlets in Tunis, Sousse, Gabes and Djerba. Its stores have selling areas ranging from 2,000 to 5,000 sq meters. They are more of a hybrid format carrying an assortment similar to the one normally carried by a hypermarket but in a relatively limited space. Promogros is catering to small grocers in the way cash & carry stores do while drawing household shoppers.

II-2 Small grocery shops

Despite the fast growing supermarket industry, small grocery shops still retain an estimated 90 percent of food retail sales.

A typical outlet has a selling area between 20 and 50 sq meters, carries a hundred or so food items, and draw shoppers from an estimated 500-meter radius. In general, the shop owner, referred to as ‘Attar’, knows very well his clientele and often accepts to sell goods on credit. In Tunisia, this distribution channel is made up of a relatively dense network of more than 250,000 outlets.

This type of retail is expected to lose market share facing competition from modern retail outlets due to a wider product choice, merchandising, pricing and other factors. However, traditional retail will remain an import segment, as Tunisian shoppers tend to buy food items on a daily basis in nearby grocery stores and go to larger outlets once or twice a month.

Small grocery stores stock some imported groceries provided by wholesalers.

The following chart depicts the path followed by imported goods from exporters to the grocery shop’s shelves.


USDA Foreign Agricultural Service

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