GAIN Report - TS5010
Page 9 of 12
Tradional Food Distribution Channels Small Grocery Stores
Local Importers / Distributors / Importing Wholesalers
MAGRO & Promogro
II-C Souks (open markets)
In Tunisia all big and medium size cities have their weekly souk. A souk is a type of out- door market where rural and urban households alike can buy fresh produce, fishery products as well as some dry groceries. Souks and street venders are the main feature of food retailing in the rural areas. Cities in urban areas have retail venues called municipal markets, which open daily and offer fresh produce and fishery products.
Annual agricultural, fish and forestry imports amount to US$ 1.2 billion on average. The U.S. market share is hovering around 10 percent.
The Tunisian market size for consumer-oriented food products (COP) cannot be precisely quantified due to the lack of detailed data. However based on trade statistics locally available from INS (National Institute for Statistics) we are able to estimate the imports of all-origin COP at around US$ 100 million per year on average. The US-origin COP are facing strong competition from European products and therefore
USDA Foreign Agricultural Service