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ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY

Conclusion

Good design neither needs to be nor should be exclusive and whilst it is often harder to simplify design yet at the same time achieve affordability, the resulting product benefits many more people

  • as evidenced by the One Touch™ Can Opener’s success.

Although obviously offering greater real life benefit to some users than others, the One Touch™ Can Opener has proven highly popular with all audiences. Household buyers like its sleek design and the convenience of a small, battery-operated but powerful opener. Parents praise its safety consciousness. Left handed people find the One Touch™ Can Opener indispensable, as do those without the manual strength to initiate an opener’s cutting action.

The runaway success of the One Touch™ can opener - over 7 million units have been sold to date

  • -

    pointed to the overwhelming market potential for simple, smart, handheld kitchen appliances that

address practical needs with style. From this core concept and following the same philosophy, a whole family of products has been developed under a new One Touch™ brand including a jar opener and a wine bottle opener amongst others.

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