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Copyright © 2007 Pearson Education, Inc.

Slide 2-22

Insight on Technology: Search Engine Wars, Round 3 Class Discussion

How many of you use Google, Yahoo!, or MSN search engines?  Does the class differ from the overall Web population?

Why do you use a particular search engine?  

Why are search engines so profitable?

Why do people stay longer at Yahoo and MSN.com when compared to Google?  Does this give them an advantage?

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