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Copyright © 2007 Pearson Education, Inc.

Slide 2-29

Business Models in Emerging E-commerce Areas

Consumer to Consumer (C2C): Provides a way for consumers to sell to each other, with the help of an online marketmaker such as eBay.com

Peer-to-Peer (P2P): Links users, enabling them to share files and common resources without a common server

M-commerce: Takes traditional e-commerce business models and leverages emerging new wireless technologies

To date, a disappointment in the United States; however, technology platform continues to evolve

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