Copyright © 2007 Pearson Education, Inc.
Business Models in Emerging E-commerce Areas
Consumer to Consumer (C2C): Provides a way for consumers to sell to each other, with the help of an online marketmaker such as eBay.com
Peer-to-Peer (P2P): Links users, enabling them to share files and common resources without a common server
M-commerce: Takes traditional e-commerce business models and leverages emerging new wireless technologies
To date, a disappointment in the United States; however, technology platform continues to evolve