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Copyright © 2007 Pearson Education, Inc.

Slide 2-3

Online Groceries: Up from the Embers Class Discussion

Why do you think Webvan.com failed?

Why are more traditional grocery chains succeeding today?

Why would online customers pay the same prices as in the stores plus pay delivery charges?  What’s the benefit to the customer?

What are the important success factors for FreshDirect?

Do you think FreshDirect would work in your town?

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