X hits on this document

138 views

0 shares

0 downloads

0 comments

9 / 41

Copyright © 2007 Pearson Education, Inc.

Slide 2-9

Competitive Environment

Refers to the other companies selling similar products and operating in the same marketspace

Influenced by:

how many competitors are active

how large their operations are

what is the market share for each competitor

how profitable these firms are

how they price their products

Includes both direct competitors and indirector competitors

Document info
Document views138
Page views138
Page last viewedThu Jan 19 00:59:58 UTC 2017
Pages41
Paragraphs417
Words1996

Comments