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Mobile Learning is Mainstream

Mobile Learning has moved from ―market creation‖ and entered the ―value creation‖ phase of product lifecycles, characterized by:

  • Vibrant ecosystem that includes sophisticated advances in a wide range of technologies and practices

  • Wide adoption by all eight buyer segments that fuels growth and revenues

  • Suppliers of tools/platforms, services, and content responding to competition with innovations via an expanding distribution channel and sustainable business models

Ambient Insight 2011

Source: Intomobile.com

Revenues Increasing 2010 $958.7 million 2015 $1.82 billion

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