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Key Findings

  • Mobile Learning is mainstream

  • Content is King long live the king!

  • Established brands and start-ups are still entering the market and

selling products via new distribution channels

  • Advances in proximity marketing technologies transfer to engaging location-based & augmented reality (AR) mobile learning experiences

  • Mobile Learning + Social Learning = customer satisfaction

  • Products range from very simple (CSC & QR codes) to sophisticated (image recognition and AR technologies)

  • Associations, nonprofits, and NGOs making up for lost time, and often buy from mobile marketing suppliers

  • Consumers and certain professions expect mobile learning

opportunities.

Ambient Insight 2011

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