X hits on this document

117 views

0 shares

0 downloads

0 comments

12 / 43

Key Findings

  • Mobile Learning is mainstream

  • Content is King long live the king!

  • Established brands and start-ups are still entering the market and

selling products via new distribution channels

  • Advances in proximity marketing technologies transfer to engaging location-based & augmented reality (AR) mobile learning experiences

  • Mobile Learning + Social Learning = customer satisfaction

  • Products range from very simple (CSC & QR codes) to sophisticated (image recognition and AR technologies)

  • Associations, nonprofits, and NGOs making up for lost time, and often buy from mobile marketing suppliers

  • Consumers and certain professions expect mobile learning

opportunities.

Ambient Insight 2011

Document info
Document views117
Page views117
Page last viewedTue Jan 17 06:26:23 UTC 2017
Pages43
Paragraphs753
Words3493

Comments