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Various Types of Associations/Non-Profits/NGOs Adopt Different Types of Mobile Learning Content Products

Adoption beginning to take off with strong demand emerging from:

  • Professional & trade associations (CE test prep)

  • Medical associations (CE/CME licensure)

  • Museums, aquariums, zoos, galleries, tourist agencies (tours and guides)

  • Environmental groups, religious groups, political groups, consumer groups and charities (awareness, outreach, marketing, and public education)

Ambient Insight 2011

Consumers / Constituents exhibit “user readiness”

  • Technical readiness is not a hindrance; user readiness is a driver

  • According to 2010 Pew Internet Project: 29% of adults use apps, 72% use SMS, and 38% access the Internet via mobile

  • Consumers and healthcare were early adopters and continue to drive the market for Mobile Learning

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