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Trade and Professional Associations Offer Mobile Learning Experiences to Their Members and the Public

Trade and professional associations often serve the learning needs of more than one market

Professional Members seek training for professional development, certification and/or licensure and may use

  • referenceware‖

& test prep

Source: brainmaya.com

Source: Sanofi-Aventis

Consumers whom the association or association members serve (e.g. patients, visitors, customers) ―consume‖ mobile learning products such as game-based learning and guides.

Ambient Insight 2011

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