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Consumers Are Still the Top Mobile Learning Content Buyers

  • Consumers buy content and Device-embedded Learning they do not buy services or technology

  • Content in demand ranges from test prep, professional content, language learning, music education, physical education, and hobbies.”

  • Hobbies include: Astronomy, Auto Repair, Nature Guides, Cooking, Fitness, Gardening, Travel, and dozens of others

Source: National Trust (Getty Images)

  • Organizations and publishers partner with suppliers to repurpose existing content for consumers’ mobile devices (smartphones, feature phones, and tablets).

Ambient Insight 2011

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