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Social Service Organizations Use Mobile Learning Technology to Reach Younger Demographic

The American Humane Association, the American Red Cross, the Salvation Army, and the Children's Medical Network use mobile technology in their outreach campaigns.

American Humane Association’s “Be Humane” educational & outreach campaign also designed to help branding

Salvation Army & DIDMO’s “Daily Cup” app – about hunger, homelessness, HIV/AIDS, human trafficking, and disasters -- downloaded 190,000 times in 6 weeks from GetJar via QR code

Source: American Humane Association

Ambient Insight 2011

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