Summary of Implications & Opportunities for Associations
Expand your Brand - Increase affinity with constituents by offering value-added mobile content and services. Mobile Learning fosters the 3 E’s: engagement, education, and efficiency.
• Consumers are driving the Mobile Learning market – Many constituents either expect or desire the convenience of Mobile Learning experiences
• Experiences can be sophisticated or simple (high tech or low tech) depending on the needs and readiness of constituents
• Mobile development platforms and tools, including AR tools are readily available - some are free (Hoppala, Univ of Madison)
• Brands (Macy’s, Post) are running extensive QR-education campaigns. This paves the way by eliminating the awareness barrier
• Many associations buy from mobile marketing suppliers, rather than Mobile Learning suppliers