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Summary of Implications & Opportunities for Associations

Expand your Brand - Increase affinity with constituents by offering value-added mobile content and services. Mobile Learning fosters the 3 E’s: engagement, education, and efficiency.

Consumers are driving the Mobile Learning market Many constituents either expect or desire the convenience of Mobile Learning experiences

Experiences can be sophisticated or simple (high tech or low tech) depending on the needs and readiness of constituents

Mobile development platforms and tools, including AR tools are readily available - some are free (Hoppala, Univ of Madison)

Brands (Macy’s, Post) are running extensive QR-education campaigns. This paves the way by eliminating the awareness barrier

Many associations buy from mobile marketing suppliers, rather than Mobile Learning suppliers

Ambient Insight 2011

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