Summary of Implications & Opportunities for Associations
Expand your Brand - Increase affinity with constituents by offering value-added mobile content and services. Mobile Learning fosters the 3 E’s: engagement, education, and efficiency.
Partnerships between associations and suppliers offer discounts (Guide by Cell + American Public Gardens Associations)
Business models vary from ads to free, fee, and ―freemium‖
An ―in app‖ purchase feature can extend sales opportunities
A customized app store on an association’s website is a reseller opportunity