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Summary of Implications & Opportunities for Associations

Expand your Brand - Increase affinity with constituents by offering value-added mobile content and services. Mobile Learning fosters the 3 E’s: engagement, education, and efficiency.

  • Partnerships between associations and suppliers offer discounts (Guide by Cell + American Public Gardens Associations)

  • Business models vary from ads to free, fee, and ―freemium

  • An ―in app‖ purchase feature can extend sales opportunities

  • A customized app store on an association’s website is a reseller opportunity

Ambient Insight 2011

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