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Ambient Insight’s Learning Technology Research Taxonomy

Eight Buyer Segments

Consumer

PreK-12

Higher Education

Corporations and Businesses

Federal Government

State and Local Government

Associations, NGOs, and Non-Profits

Healthcare

Buy Eight Types of Pedagogically-defined Learning Products

Self-paced

Digital Video,

Test Prep &

Collaboration-

eLearning

Text, & Audio

Exam

based

Courseware

Reference

Products

Learning

Social

Simulation &

Learning

Game-based

Learning

Cognitive Learning

Mobile Learning

Packaged Content

Custom Content

Software as a

Tools and Installed

Services

Service (SaaS)

Technology

From Four Types of Suppliers

Ambient Insight 2011

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