Pitching Feature Stories:
The key to pitching human-interest stories is finding a local angle, interest, or tie-in with national news or events.
Monitor or call your local newspapers to find reporters and columnists, in particular individuals who are sympathetic or have written about nonprofit issues in the past, who might be interested in writing a feature story about your organization, an employee, volunteer, client, etc.
These are examples of feature story ideas generated from The Face of Nonprofits campaign:
Target: New Haven Register
Feature Story: Local New Haven resident and organization take spotlight in statewide, “Face of Nonprofits,” educational awareness campaign sponsored by the Connecticut Association of Nonprofits (CAN).
Margarita Padilla & Jasmine Crossroads, Inc., New Haven
“Take a good look at my baby. Take a good look at me and see the happy faces. My baby lost one parent. Thanks to Crossroads, she hasn’t lost the other one.”
Margarita Padilla with Jasmine, 4 months, New Haven
Margaret is a single mother, recovering substance abuser and diagnosed bipolar. Her husband died two weeks after Jasmine’s birth. Crossroads, a nonprofit organization, gave her the chance to correct past mistakes. She has been clean for six months, has benefited from counseling, therapy, parenting classes, housing assistance, has learned how to manage a budget, follow rules and respect authority. Margarita was an English teacher in Puerto Rico and now plans to get her masters degree and help others by volunteering with ESOL.
Crossroads, Inc. provides substance abuse and addiction treatment services, as well as case management, mental health counseling, housing assistance, and life skills assistance, such as parenting classes and budgeting.
Target: Glastonbury Life
Feature Story: Local Glastonbury resident and organization take spotlight in statewide, “Face of Nonprofits,” educational awareness campaign sponsored by the Connecticut Association of Nonprofits (CAN).
Ross McDonald Sunrise Northeast, Glastonbury
Q: Of all the things this organization did, what helped you the most?
A: “Without Sunrise, Ross might still be in a nursing home. They gave him independence. More space. And he’s around people his age.”
Brian Ellis, Teaching Instructor for Ross McDonald, Glastonbury
Connecticut Association of Nonprofits Advocacy/Lobbying Toolkit Create Date: 3/31/2003 3:33 PM
DocName: 7PitchFeatureStories_1 Revision Date: 4/4/2003 5:00 PM