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DECISION OF DIRECTOR OF LIQUOR LICENSING - page 2 / 9

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DECISION OF DIRECTOR OF LIQUOR LICENSING

PAGE 2

The Applicant intends to carry a large, diverse and quality product range, of approximately 1600 product lines, including local and imported beers, fine wines, spirits and liqueurs. Weekly specials and discounts on bulk purchases will be offered to customers.

The introduction of a packaged liquor outlet will provide an additional retail section in the supermarket. Consumers will be able to purchase their weekly and monthly household necessities from the one location at the same time.

Locality

The applicant submits that the locality is the area contained within a three kilometre radius of the premises. The locality extends to the Flynn Drive Industrial Area at Neerabup in the North, Mariginiup Lake in the East, the suburb of Sinagra in the South and Joondalup in the West.

Harm or ill-health

In respect to those matters prescribed in section 38(4)(a) of the Act (potential harm or ill- health), the applicant submits:

  • The current population of the locality is approximately 15,070 persons;

  • Over 85% live in the ‘Urban Wedge’ portion (bounded by the wetlands and Wanneroo

Road to the east and Pinjar Road extending into Old Yanchep Road to the west);

  • Overall, the population is comparatively young, with 65.2% adults, compared with

    • 73.1

      % for the rest of Perth;

      • The number of persons who do not speak English as a first language is low;

  • The locality is not a mining community, nor does it have a high number of itinerant

workers, and it is not by nature a tourist destination;

  • The median weekly income in the locality is higher than the Perth average and the

housing in the area is of a high quality;

  • There was no publicly available data on alcohol-related hospital admissions or

alcohol-related deaths specific to the locality;

  • There are no sobering up centres, no AA meetings and no Liquor Accord in the

locality.

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