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Salem business Journal

Student/Teacher Fashion Show to launch Madison Avenue Grand Opening


The “urban outlet” store concept is new to Salem. Yet it defines what today’s shoppers are looking for: fashion and affordability together; brand names at value prices, for women and men – high school age to those who are active in raising families and or careers.

The Saturday, November 4 Grand Opening (10 a.m. – 8 p.m.) will demonstrate just how this varied audience can be delighted in one boutique-sized shop. The secret, according to Cindy Fous, Madison Avenue’s clothing designer and buyer, is in finding the right mix of apparel and accessories to satisfy the fashion tastes of those with busy lifestyles.

Students and teachers from Salem area schools will headline the Grand Opening Celebration, modeling an assortment of clothing and accessories from New York, Texas, California and, yes, Oregon. “ OSO- Fresh,” a well known Portland-Salem Z100 radio personality will mix the music and MC the fashion show. Besides being a fun way to view the store’s eclectic collection, the fashion show will also benefit the Salem/Keizer Education Foundation. (12:30 – 1:00 p.m.)

The 25 year old, non-profit foundation

produces the Awesome *-+3000, Salem’s annual, timed youth run. The organization also provides significant financial resources to Salem-Keizer public schools for the enhancement of the education of all students. They do this through teacher grants, subject initiatives and the Academy for Teaching and Learning, a professional development resource for all teachers.

Krina Lemons, the Foundation’s executive director, said she’s delighted with this

opportunity to

partner with


Avenue, for two reasons. “First, the store appeals to a variety of personal styles. Professional women, especially teachers, are on the go from 7 a.m. to dark. They have business meetings first thing in the morning, then teach all day, meeting with student groups at intervals, then spend afternoons and evenings meeting with parents. Their other lives kick in as soccer moms, dedicated

volunteers in a variety of local causes, and then slide into evening receptions with business partners and more. These women have to have a wardrobe that allows them to put on a jacket or add a bit of jewelry as the next occasion calls for. The store is a great place to get those things, dressy enough but casual and comfortable too,” she added.

“The second reason,” Lemons continued, “is because of Madison Avenue’s business values. Their mission includes working with non-profits for the betterment of Salem people, whether for homeless kids or high achieving teachers.”

Madison Avenue President Adam Aronson, said that

and CEO, non-profit

organizations are invited to be part of the company’s success by conducting clothing drives, then donating the goods to Madison Avenue in the non-profit’s name. “These groups can receive sustainable revenue

november 2006

sharing and over a year’s time, this could become a substantial sum.” Aronson also said he expects that donated and consigned apparel, accessories and home décor items could account for 30 to 40 percent of the company’s total sales. “The rest,” he said, “will come from designer label clothing we purchase.” As an example, Madison might have some 575 or Seven’s brand jeans, brand new, selling for $100.00, compared to $225.00 that a shopper would expect to pay in a high-end retail store. With prices from $5.00, Aronson said: “Basically this is a treasure hunter’s paradise.”

“We’ll have at least 10 models on hand at the Grand Opening,” said Fous, who will work with each model to find outfits and accessories that make them look great. Each model will receive a gift card from Madison Avenue. The models each will also get their make up and preparation done, courtesy of co-sponsor Bella Vita Salon and Day Spa.

Store visitors and shoppers will participate in drawings for door prizes and a grand prize: a vacation for two in Mexico. KSND FM radio will be doing a live, remote broadcast from the Madison Avenue store, at 285 Liberty Street NE, second floor, above Starbucks.

The store is open from 10 a.m. to 8 p.m. on that day. The Grand Opening celebration will be from Noon until 3:00 p.m. The fashion show will be held from 12:30 to 1:00.

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