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Institute for the Advancement of Multicultural & Minority Medicine

“Set the Date” Campaign

Health Disparities: Elimination through Collaboration

IAMMM partnered with Anheuser-Busch, Inc., the National Council of Negro Women, and Coalition of 100 Black Men of America on a national media campaign to raise awareness among African Americans about prostate cancer. “Set the Date” was created to encourage African-American men, who have the highest incidence of the disease, to become informed and get tested. A unique aspect of the campaign is that its primary target was African-American women because they have the greatest influence on their male relatives and friends with respect to getting them to participate in healthy behaviors. Women are the true “screening ambassadors” and will encourage the male loved ones in their lives to get tested or even schedule this potentially life-saving exam for them.

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Samples of advertisements placed in national magazines read by one of our target audience.

2003-2005 AnnuAl RepoRt

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