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Institute for the Advancement of Multicultural & Minority Medicine

IAMMM

Campaign Introduced Medicare Drug Discount Card

In December 2003, President George W. Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act to provide seniors and people living with disabilities more choices and better benefits. To alleviate their concerns and educate them on the benefits of this pivotal legislation, the Pharmaceutical Research Manufacturers Association (PhRMA) awarded a grant to IAMMM in May 2004 to launch a national campaign, entitled “Do You Have a Discount Card?” In addition to providing information about the Medicare- Approved Prescription Discount Card, the campaign also sought to enroll seniors in the program.

IAMMM partnered with the National Black Nurses Association, Alpha Phi Alpha Fraternity, Inc., Prince Hall Masons, North Texas Business and Professional Women’s League, Delta Sigma Theta Sorority, Inc., and a host of state and local organizations to implement this project, enabling the Institute to reach hundreds of thousands of individuals across the country.

IAMMM launched Medicare Discount Card Project with its National Partners at Howard University: From left to right: Carolyn Thomas, IAMMM project coordinator; Millicent Gorham, Executive Director, National Black Nurses Association; L. Natalie Carroll, Chair, IAMMM; and Greg Phillip, Executive Direc- tor, Alpha Phi Alpha Fraternit , Inc.

2003-2005 AnnuAl RepoRt

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