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Online Marketing Will Be More Important Than Direct Mail and General Business Magazines
“How much of a role will the following marketing tactics play in your B2B/trade marketing budget in 2008?”
(Base: 867 US B2B marketers; Source: Forrester Consulting Survey for ABM)
(Mean rating on a scale of 1 to 6, 1 being “experimental role” and 6 being “major role”)
Experimental role Major role