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Entire contents © 2005  Forrester Research, Inc. All rights reserved.

The best medium to reach decision makers

The best medium to reach senior executives that approve purchases

The best medium to reach other purchase influencers

The best medium to reach the highest percentage of prospects for my company’s products/services

The best medium to raise awareness of my company’s products and services

The best medium to enhance the credibility of my company’s products/services

The best medium to reach highly involved users/readers

The best medium in terms of the frequency the audience reads/uses it

The best medium in terms of users’/readers’ level of trust in the content

The best medium to generate the most qualified leads

The best medium to generate the highest number of leads

The best medium for ROI

Review the statements below and indicate which advertising option, if any, in your opinion best matches the statement

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