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2005 B2B Online Marketing Spending
(Base: 406 US B2B marketers using online in 2005; Source: Forrester Consulting Survey for ABM)
Percent of 2005 Online Marketing budget by tactic
General sites includes portals such as Yahoo!, search sites such as Google, and general business sites such as Forbes.com
Industry-specific/trade sites are viewed as more effective than general sites, but receive a smaller share of budget.