5.Performance of Small Radio Station Groups and Small Radio Markets
This section of the radio report focuses on performance measures for radio stations located in small radio Metro markets and for radio stations that are singly-owned or owned as part of a small station group of commonly-owned stations. Therefore, this section focuses on radio stations that were not covered in the previous section, which focused on publicly-traded station group owners. The performance of small-market stations and stations that are part of small station-groups is compared in this section with the performance of other radio industry segments.
The analysis in this section is limited to those radio stations that are located in Arbitron radio metro markets. Data on radio ownership, Arbitron radio audience share, and estimated gross radio station revenues are obtained from the BIA database. The analysis is necessarily limited to Arbitron metro markets, since BIA does not in general provide the share and revenue estimates for out-of-market radio stations. Note that in comparison to the financial analysis of the previous section, the analysis of this section is limited to audience share and revenue comparisons, since more detailed financial information is available only for publicly-held companies.
Finally, it is noted that the Commission has a longstanding commitment toward expanding opportunities and eliminating market entry barriers for small businesses in the mass media industry.26 This commitment derives in part from Section 309(j) of the Communications Act of 1934, as amended, which directs the Commission to disseminate licenses for auctionable spectrum-based services to small businesses, rural telephone companies, and businesses owned by women and minorities.27 In addition, Section 101 of the Telecom Act of 1996 requires the Commission to identify and eliminate "market entry barriers for entrepreneurs and other small businesses in the provision and ownership of telecommunications services and information services, or in the provision of parts or services to providers of telecommunications services and
26 For a discussion of the Commission's initiatives and progress in identifying and eliminating market entry barriers for small businesses, see Market Entry Barriers Report, 12 FCC Rcd 16802 (1996).
27 47 U.S.C. § 309(j).