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The Art of Writing the Business Plan - page 13 / 48

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Questions for the New Venture

New Venture Idea

What existing need or want does the concept fill? In other words, what is the problem you solve?

Describe the service/product – will it change the way people live, work, or do business?

Who is your customer? What is your market segment? Is there more than one customer group?

What is the unique selling benefit? (Why will they buy?)

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