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The Art of Writing the Business Plan - page 18 / 48

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Current Trends

Baby boomers entering their 50s

New boomer crop of children

Growing disparity between rich and poor

Increasing globalization of business

Reinvention of religion

Yearning for high-touch product and services

Mass Customization

From the Business Owner’s Toolkit  -- www.toolkit.cch.com/text/p01_0595.asp

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