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The Art of Writing the Business Plan - page 35 / 48

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35 / 48

Market Analysis and Research

Demonstration of market need

Customer Base

Market Size and Trends

Target addressable market and projections

Pricing

Willingness of Customers to Pay Above Corporate Cost

Value Added For Customers, Customer Benefits/Problems Solved

Competition and Competitive Advantage

Overall marketing and selling strategy

Projected sales and market share

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Page last viewedThu Dec 08 22:41:09 UTC 2016
Pages48
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